Some products that have entered the decline stage have been cycled back to the growth stage through ________.
A)repositioning
B)concept testing
C)business analysis
D)innovation management
E)customer-centred product development

Question

Quizplus · Accepted Answer

Repositioning involves updating a product's marketing message, target audience, or general perception in the market. This can breathe new life into a product that has entered the decline stage and potentially bring it back to the growth stage. Concept testing, business analysis, innovation management, and customer-centered product development are all important stages in the product development process, but not specifically focused on revitalizing a declining product.

Some Products That Have Entered the Decline Stage Have Been