Mattel's Barbie is an example of a product with an extended life.Barbie,first launched in 1959,has undergone many incarnations.In spite of her age,Barbie is both timeless and trendy and would be said to be in the ________ stage of the PLC.
A)introduction
B)growth
C)maturity
D)decline
E)adoption

Question

Quizplus · Accepted Answer

Barbie has been in the market for over 60 years and has undergone many changes and adaptations to stay relevant. Therefore, she is in the maturity stage of the Product Life Cycle, where sales eventually plateau but remain steady for a long time.

Mattel's Barbie Is an Example of a Product with an Extended