A company getting ready to launch a new product must make several decisions.The company must first decide on ________.
A)whether to launch the product in a single location
B)whether to launch the product in a region
C)whether to launch the product into full national distribution
D)when to time the new product introduction
E)when to develop a planned market rollout

Question

Quizplus · Accepted Answer

The first decision a company must make is when to time the new product introduction, as this will influence all subsequent decisions regarding location, region, and distribution strategy.

A Company Getting Ready to Launch a New Product Must