During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
A)concept testing
B)marketing strategy development
C)business analysis
D)product development
E)test marketing

Question

Quizplus · Accepted Answer

The business analysis stage involves analyzing the profitability and feasibility of the new product. During this stage, management estimates the minimum and maximum sales to assess the range of risk in launching a new product.

During Which Stage of New-Product Development Will Management Most Likely