Which stage of the new-product development process focuses on finding new ways to solve customer problems and to create more customer-satisfying experiences?
A)concept testing
B)new-product development
C)customer-centred new-product development
D)sequential product development
E)team-based new-product development

Question

Quizplus · Accepted Answer

Customer-centred new-product development is the stage that focuses on finding new ways to solve customer problems and to create more customer-satisfying experiences. This stage involves a deep understanding of customer needs and wants, as well as the creation of prototypes and testing with real customers before moving on to full-scale production.

Which Stage of the New-Product Development Process Focuses on Finding