In order to get their new products to market more quickly,many companies are adopting a faster,team-oriented approach called ________.
A)simulated new-product development
B)sequential product development
C)team-based new-product development
D)phased-in new-product development
E)market development

Question

Quizplus · Accepted Answer

The description given in the question matches with "team-based new-product development". This approach involves cross-functional teams working together on all stages of the product development process in a parallel manner. This leads to faster decision-making, increased collaboration, and shorter time-to-market for new products.

In Order to Get Their New Products to Market More