Top management can install a(n)________ to direct the flow of new-product ideas to a central point where they can be collected,reviewed and evaluated.
A)idea evaluation system
B)innovation management system
C)database
D)market strategy
E)data processing system

Question

Quizplus · Accepted Answer

An innovation management system would be the best choice as it specifically addresses the need to direct new-product ideas to a central point for review and evaluation. A database or data processing system may be useful for organizing and storing the ideas, but they do not provide the necessary direction and evaluation processes. An idea evaluation system could also be useful, but it is more focused on the evaluation process itself rather than the collection and management of the ideas. A market strategy is not relevant to the management of new-product ideas.

Top Management Can Install A(n)________ to Direct the Flow of New-Product