Telekom Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern them?
A)Test marketing costs can be high.
B)It can take much time to test market.
C)Test marketing allows time for competitors to gain advantages.
D)People who are surveyed tend to tell less than the truth.
E)Test marketing does not guarantee success.

Question

Quizplus · Accepted Answer

While all of the other options are valid concerns for test marketing, the issue of people not telling the truth is not a disadvantage that would concern Telekom Communications. They would likely be more concerned with the cost, time, and potential for competitors to gain advantages during the test marketing phase.

Telekom Communications Is Concerned About Test Marketing Its New Device