Once managers of a firm have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.
A)business feasibility
B)feasibility study
C)business analysis
D)product acceptance
E)concept testing

Question

Quizplus · Accepted Answer

The business attractiveness of the proposed product concept and marketing strategy is evaluated in the business analysis stage. This involves conducting a detailed analysis of the market size, competition, pricing, profitability, and other factors to determine if the idea is feasible and financially viable. The other options mentioned in the question are stages in the new-product development process but are not directly related to evaluating the business attractiveness of the proposal.

Once Managers of a Firm Have Decided on Their Product