Company A introduces a new product ABC and Company B rushes to market its own product XYZ,which eclipses product ABC in terms of sales.Company B was able to enter the ________ stage of the new-product development process before Company A could.
A) commercialization
B) business analysis
C) idea generation
D) screening
E) product concept development

Question

Quizplus · Accepted Answer

Company B was able to reach the commercialization stage before Company A, as it successfully launched and marketed its product XYZ, surpassing Company A's product ABC in sales.

Company a Introduces a New Product ABC and Company B