Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.
A) introduction
B) growth
C) maturity
D) decline
E) adoption

Question

Quizplus · Accepted Answer

Barbie is a well-established product that has been in the market for several decades. Therefore, it is in the maturity stage of the product life cycle (PLC), where sales growth slows down, and the product is well-known and well-adopted by the target audience. Moreover, Barbie has shown adaptability over the years to remain trendy, which helps the product stay relevant in the market.

Mattel's Barbie Is an Example of an Age-Defying Product