A company,especially the market pioneer,must choose a new launch strategy consistent with the intended ________.
A) pricing
B) product position
C) brand extension
D) prototype
E) fad

Question

Quizplus · Accepted Answer

The intended product position should inform the launch strategy, as this will determine the target market, messaging, and distribution channels. Pricing is also important, but it should be determined based on the product position and the market demand. Brand extension and prototype are not relevant to the launch strategy, and a fad is not a feasible concept to base a launch strategy on.

A Company,especially the Market Pioneer,must Choose a New Launch Strategy