Atlas Asia Pte Ltd lacks the confidence,capital,and capacity to launch its new product into full national or international distribution.Test market results look promising,so what should be management's next step?
A) retest the product in additional markets
B) develop a planned market rollout over time
C) secure a loan to provide confidence, capital, and capacity
D) seek the help of a nationally known consultant
E) develop a prototype

Question

Quizplus · Accepted Answer

Developing a planned market rollout over time allows the company to gradually increase distribution, manage resources effectively, and build confidence without overextending its current capabilities.

Atlas Asia Pte Ltd Lacks the Confidence,capital,and Capacity to Launch