Joanie Chan is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards.Joanie is experiencing ________.
A) a tying disagreement
B) channel conflict
C) channel disintermediation
D) third-party logistics
E) channel intermediation

Question

Quizplus · Accepted Answer

Joanie is experiencing channel conflict, which refers to the disagreement or tension that arises between different levels of a distribution channel, such as manufacturers, wholesalers, and retailers. This conflict can arise from disagreements over roles and responsibilities, rewards, pricing, or other factors.

Joanie Chan Is Experiencing a Disagreement with Intermediaries in the Channel