From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
A)channel members
B)distributors
C)consumers
D)manufacturers
E)marketers

Question

Quizplus · Accepted Answer

The economic system's view of marketing intermediaries is that they help transform the assortment of products made by producers into the assortment of products that consumers want. This is because marketing intermediaries facilitate the movement of goods and services from producers to consumers, and are involved in activities such as market research, distribution, promotion, and pricing, which help to identify and meet the needs and preferences of consumers. While marketing intermediaries may work collaboratively with channel members, distributors, manufacturers, and other marketers, their ultimate role is to serve the needs and interests of the end consumer.

From the Economic System's Point of View,the Role of Marketing