When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and ________ distribution.
A) multichannel
B) selective
C) international
D) direct
E) extensive

Question

Quizplus · Accepted Answer

Selective distribution would be the best choice as it allows for a moderate number of channel members who are carefully selected and trained to maintain the brand image and provide appropriate customer service. This strategy is effective for products that require a higher level of customer support, and it allows for greater control over the distribution process than an intensive strategy. An exclusive strategy would limit access to the product and may not be appropriate for all product categories. A multichannel strategy involves using multiple channels to reach customers, which may not be necessary or feasible for all businesses. International distribution is relevant only if the business is operating in multiple countries. Direct distribution involves selling directly to the consumer without the use of intermediaries, which may not be feasible or cost-effective for all businesses. An extensive strategy involves utilizing a large number of channel members, which may not be necessary or effective for all businesses.

When Determining the Number of Channel Members to Use at Each