Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?
A) exclusive
B) selective
C) intensive
D) administered
E) corporate

Question

Quizplus · Accepted Answer

Selective distribution is used when a producer wants to select certain intermediaries who are willing to carry its products, but not all of them. This type of distribution allows for greater control over how the products are sold and distributed, and can help to maintain the brand image and reputation of the producer. It is often used for products that require some degree of specialization or expertise in their distribution, but that also have a broad consumer appeal.

Which Type of Distribution Is Used When the Producer Wants