Which of the following is the best example of a direct channel?
A) A manufacturing company sells drapery hardware to Takashimaya department store, which then sells it to consumers.
B) Daiso sells modeling clay to school-age children.
C) A wholesaler sells candy to convenience stores, who then sell it to store patrons.
D) Avon and Amway sell their products door to door, through home and office sales parties, and on the Web.
E) A farmer in Columbia sells flowers to an international broker, who makes sure the flowers reach consumers in Asia.

Question

Quizplus · Accepted Answer

Avon and Amway are selling their products directly to consumers through door-to-door sales and home/office sales parties. There are no intermediaries involved in the distribution process, making it a direct channel. The other options involve intermediaries such as department stores, wholesalers, and brokers, making them indirect channels.

Which of the Following Is the Best Example of a Direct