Aleoca sells its bicycles to Carrefour,who then sells them to the consumer.This is an example of a(n)________.
A) direct marketing channel
B) producer channel
C) indirect marketing channel
D) retailer channel
E) corporate vertical marketing system

Question

Quizplus · Accepted Answer

This is an example of an indirect marketing channel as there are intermediaries (Carrefour) involved in the distribution process between the producer (Aleoca) and the consumer.

Aleoca Sells Its Bicycles to Carrefour,who Then Sells Them to the Consumer.This