Why is it important for Toyota to be sensitive to the needs of its dealers?
A) Dealers have few legal rights.
B) Manufacturers have few legal rights.
C) Dealers can easily be replaced by third-party logistics providers.
D) Dealer support is essential to creating value for the customer.
E) Manufacturers cannot break commitments to channel.

Question

Quizplus · Accepted Answer

Dealer support is essential to creating value for the customer. Dealers are the direct point of contact for customers and thus are better equipped to understand their needs and preferences. Therefore, it is important for Toyota to be sensitive to the needs of its dealers to ensure they have the necessary resources and support to provide the best possible customer experience.

Why Is It Important for Toyota to Be Sensitive to the Needs