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Refer to the Scenario Below to Answer the Following Questions

Question 86

Multiple Choice

Refer to the scenario below to answer the following questions.
Shanghai MaLing Meat Company contracts with several farmers to raise beef and pork for its meat-processing center. To guarantee freshness, Shanghai MaLing Meat Company relies on a vast distribution network. For delivery to local markets in Shanghai, it uses its own fleet of refrigerated trucks; delivery to these markets constitutes 65 percent of its business. For deliveries beyond Shanghai, it contracts with a refrigerated fleet that specializes in expediting smaller shipments. For faster delivery during peak times, the Company often uses its own trucks to deliver to the expedited fleet's consolidation point from its distribution warehouse in Shanghai. During the holiday season, however, several specialty distributors contract with the Company to package specialty meats in gifts boxes, then ship them directly to the recipients. For these specialty shipments within Suzhou and Shanghai, it uses its normal delivery mode. All other specialty shipments are shipped from its distribution warehouse via air, then the company contracts with expedited carriers in various cities to deliver to the recipients.
-Management at a chain of Chinese grocery stores with a long history of purchasing products from Shanghai MaLing Meat is unhappy with the timing of deliveries.In fact,the grocery store's management is considering switching to another meat supplier who will deliver more frequently.This is an example of a(n) ________ conflict.


A) independent channel
B) vertical
C) horizontal
D) intermodal
E) conventional

Correct Answer:

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