When Poh Heng DVD began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system,Poh Heng was following the trend of ________.
A) indirect marketing
B) disintermediation
C) a franchise system
D) exclusive distribution
E) selective distribution

Question

Quizplus · Accepted Answer

Disintermediation is the trend of removing intermediaries (such as brick-and-mortar stores) from a distribution channel, and directly selling products to customers. By delivering DVDs through mail, Poh Heng is eliminating the need for customers to visit a physical store, hence following the trend of disintermediation.

When Poh Heng DVD Began Delivering DVDs Directly to Customers