Which type of vertical marketing system (VMS)gives an organization more control over both production and distribution of its products?
A) administered
B) contractual
C) conventional
D) corporate
E) horizontal

Question

Quizplus · Accepted Answer

A corporate vertical marketing system gives an organization the most control over both production and distribution of its products. In a corporate VMS, a single entity owns and controls the entire supply chain, including manufacturing, distribution, and retail outlets. This enables greater efficiency and coordination, as well as tighter control over quality and pricing.

Which Type of Vertical Marketing System (VMS)gives an Organization More