A big company that detests the bundling,loading,unloading,sorting,storing,reloading,transporting,customs clearing,and tracking required to supply its factories and to get products out to customers would likely use a __________________.
A) direct marketing channel
B) third-party logistics provider
C) corporate vertical marketing system
D) horizontal marketing system
E) franchise organization

Question

Quizplus · Accepted Answer

A third-party logistics provider (3PL) can handle all of the logistics activities mentioned in the question. By outsourcing these tasks to a 3PL, the company can focus on its core competencies while the logistics provider handles the supply chain operations. This can lead to increased efficiency and cost savings for the company. A direct marketing channel would not address the logistics concerns, while a corporate vertical marketing system and horizontal marketing system are strategies for organizing distribution channels but do not necessarily solve the logistical issues described. A franchise organization is also not directly related to logistics.

A Big Company That Detests the Bundling,loading,unloading,sorting,storing,reloading,transporting,customs Clearing,and Tracking Required