Which of the following is an example of horizontal channel conflict?
A) managers of two separate Holiday Inns disagreeing over what constitutes poor service
B) Singapore Airlines competing with Northwest Airlines for customers
C) disgruntled factory workers complaining about a small pay raise
D) the BMW dealership in one state complaining that the BMW dealership in another state is situated too close
E) A and D

Question

Quizplus · Accepted Answer

Horizontal channel conflict occurs when two or more businesses at the same level of the supply chain compete for the same customers. In this case, the BMW dealerships in different states are competing for customers, which is an example of horizontal channel conflict.

Which of the Following Is an Example of Horizontal Channel