When Sherwin Wee Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Question

Quizplus · Accepted Answer

A corporate VMS (Vertical Marketing System) occurs when a single entity owns and controls multiple stages of production and distribution. In this case, Sherwin Wee Paint Company has a corporate VMS if it owns and controls all aspects of production and distribution.

When Sherwin Wee Paint Company Has Single Ownership of Integrated,successive