A retailer may fail because it tries to provide "something for everyone" and ends up satisfying no market well.Successful retailers ________ their target markets well and position themselves strongly.
A) increase
B) franchise
C) wholesale
D) define
E) position

Question

Quizplus · Accepted Answer

Successful retailers define their target markets well in order to tailor their products and marketing strategies to meet the specific needs and wants of those customers. This allows them to position themselves strongly within their chosen market, rather than trying to appeal to everyone and ultimately failing to satisfy any particular group.

A Retailer May Fail Because It Tries to Provide "Something