Some retailers invite customers to ask questions or consult service representatives in person or via phone or keyboard.This is an example of a ________.
A) product assortment
B) services mix
C) segmentation
D) atmosphere
E) targeting

Question

Quizplus · Accepted Answer

The fact that retailers are offering customers the ability to consult service representatives indicates that they are providing a services mix, which includes both tangible goods and intangible services.

Some Retailers Invite Customers to Ask Questions or Consult Service