Like retailers,wholesalers must ________ their target markets and ________ themselves effectively,for they cannot serve everyone.

Question

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Wholesalers, like retailers, need to first define their target markets, meaning identifying the specific customer groups they want to serve. Once they have defined their market, they should position themselves effectively, which means creating a unique identity and value proposition that sets them apart from competitors in the eyes of the target market. This way, they can focus their resources on serving a specific group of customers - rather than trying to serve everyone - and effectively communicate their value to these customers.

Like Retailers,wholesalers Must ________ Their Target Markets and ________ Themselves

Like Retailers,wholesalers Must Their Target Markets and Themselves