A retailer's price policy must fit its target market,product,service assortment,competition and __________.

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A retailer's price policy must fit its target market, product, service assortment, competition, and positioning. Price is an essential element of the retail mix and can influence a customer's decision to purchase. A retailer must consider its overall positioning strategy as well as the pricing strategies of its competitors when determining its price policy. The price of a product should reflect its value to the customer and the overall value proposition of the retailer.

A Retailer's Price Policy Must Fit Its Target Market,product,service Assortment,competition