To produce better communications consistency,a unified company image,and greater sales impact,some companies employ a(n)________.
A) advertising agency
B) marketing communications director
C) public relations specialist
D) personal sales force
E) media planner

Question

Quizplus · Accepted Answer

A marketing communications director is responsible for overseeing all communication efforts of a company and ensuring they align with the company's overall image and sales objectives. This role helps achieve consistency in messaging and branding, resulting in a more unified company image and greater impact on sales. Advertising agencies, public relations specialists, media planners, and personal sales forces may play a role in a company's communication efforts, but they do not necessarily provide the same level of oversight and coordination as a marketing communications director.

To Produce Better Communications Consistency,a Unified Company Image,and Greater Sales