Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

Public relations includes activities that build and maintain a positive corporate image, handle unfavorable stories and events, and maintain positive relationships with stakeholders. The other promotion tools, such as sales promotion, personal selling, direct marketing, and advertising, are focused on different aspects of promoting a product or service.

Which of the Five Major Promotion Tools Includes Building Up