Which of the following is NOT a major category in a company's promotion mix?
A) sales promotion
B) strategic positioning
C) direct marketing
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

The major categories in a company's promotion mix typically include advertising, sales promotion, direct marketing, public relations, and personal selling. Strategic positioning is not typically considered a major category in the promotion mix, as it refers more broadly to a company's overall approach to differentiating itself from competitors in the market.

Which of the Following Is NOT a Major Category in a Company's