Which promotional tool is described as non-public,immediate,customized,and interactive?

Question

Quizplus · Accepted Answer

Direct marketing is a promotional tool that is non-public as it is targeted towards specific individuals or groups rather than a mass audience. It is also immediate, as marketers are able to get immediate feedback and responses from the audience. Direct marketing is customized as it is tailored to the individual consumer's needs and preferences. It is also interactive as it involves a two-way communication between the marketer and the consumer through channels such as email, direct mail, or social media. Segmented advertising, sales promotion, brand contacts, and public relations do not necessarily have all of these characteristics.

Which Promotional Tool Is Described as Non-Public,immediate,customized,and Interactive