Which promotional tool is most effective in building up buyers' preferences,convictions,and,most importantly,actions?

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction with potential buyers, allowing for the building of relationships and customization of the sales pitch to fit the buyer's preferences and needs. The personal selling process can lead to greater buyer conviction and is often effective in ultimately leading to a purchase. Mass-market advertising, segmented advertising, sales promotion, and public relations can all be effective in building awareness or interest in a product, but may not necessarily lead to a purchase or strong preference.

Which Promotional Tool Is Most Effective in Building Up Buyers