The decision to use a cleaning genie to communicate the strength and power of Mr.Clean cleaning liquid is representative of the ________ process of the communication model.

Question

Quizplus · Accepted Answer

The decision to use a cleaning genie as a symbol to represent the strength and power of Mr.Clean cleaning liquid involves the process of encoding, which refers to the selection of symbols or signals to convey a message. In this case, the advertisers encoded the message of strength and effectiveness using the symbol of a genie, which is associated with granting wishes and fulfilling desires.

The Decision to Use a Cleaning Genie to Communicate the Strength