Tara Kee owns Live Well,a small chain of health stores offering a variety of natural health products and related services.In order to implement integrated marketing communications,Tara has hired a marketing communications director,whose job it will be to ensure that each ________ will deliver a consistent and positive message about the company.

Question

Quizplus · Accepted Answer

Brand contacts refer to any point of contact between a customer and the brand. This includes advertising, public relations, customer service, packaging, and more. By focusing on ensuring a consistent message across all brand contacts, the marketing communications director can effectively implement integrated marketing communications.

Tara Kee Owns Live Well,a Small Chain of Health Stores