A study on the Paradox of Choice, conducted in a supermarket, found that what percentage of people actually purchase a fruit preserve/jam when there were 24 alternatives presented at the sample table?

Question

Quizplus · Accepted Answer

The Paradox of Choice suggests that when presented with too many options, people are less likely to make a choice or to be satisfied with their choice. In this study, the large number of alternatives presented for fruit preserves/jam likely overwhelmed customers and resulted in a low percentage of actual purchases (only 3%). Therefore, a better choice for the supermarket would be to offer a smaller number of options to customers in order to encourage more purchases and satisfaction with their choices.

A Study on the Paradox of Choice, Conducted in a Supermarket