In general, getting someone else to do you a favor is ________ effective in increasing his liking for you than your doing a favor for him due to ________.

Question

Quizplus · Accepted Answer

This concept is known as the "Ben Franklin effect," where doing a favor for someone can increase their liking for you because it creates dissonance between their negative beliefs about you and their positive actions towards you. In contrast, getting someone else to do a favor for you may result in their dissonance reduction by rationalizing their actions as being in line with their positive beliefs about you. Therefore, option B is the best choice.

In General, Getting Someone Else to Do You a Favor