Soaring media costs,focused target marketing strategies,and the growing array of new media have increased the importance of ________.
A) indirect marketing
B) competitive parity
C) humor in advertisements
D) branded entertainment
E) media planning

Question

Quizplus · Accepted Answer

Media planning has become increasingly important due to rising media costs, the need for targeted marketing strategies, and the proliferation of new media channels. It involves strategically selecting the right media platforms to effectively reach the target audience while optimizing the budget.

Soaring Media Costs,focused Target Marketing Strategies,and the Growing Array of New