________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress.
A) Promotion mix plans
B) Message strategy statements
C) Creative concept strategies
D) Big idea statements
E) Branded entertainment plans

Question

Quizplus · Accepted Answer

Message strategy statements are outlines of benefits and positioning points that the advertiser wants to stress. Promotion mix plans involve determining the elements of the promotional mix, such as advertising, sales promotions, and public relations. Creative concept strategies involve developing a unique and creative approach to delivering the message. Big idea statements are overarching statements that capture the essence of the brand or campaign. Branded entertainment plans involve developing content that integrates a brand message into an entertainment medium.

________ Tend to Be Straightforward Outlines of Benefits and Positioning