What is the first element that a reader notices in a print ad?
A) copy
B) illustration
C) headline
D) slogan
E) color
Correct Answer:
Verified
Q37: To be successful,an advertisement must _.
A) guarantee
Q38: Some advertisers use edgy humor in their
Q39: The _ or the creative concept will
Q41: Which of the following statements about radio
Q43: For many years,_ dominated the media mix
Q45: When a media planner determines whether an
Q46: Advertisers are taking advantage of "_" to
Q47: Which message execution style depicts average people
Q47: The number of times an average person
Q92: When selecting a media vehicle, the media
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