The number of times an average person in the target market is exposed to an ad is known as the ________.
A) impact
B) reach
C) frequency
D) exposure
E) engagement

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an average person in the target market is exposed to an ad. Reach refers to the number of people in the target market who are exposed to the ad at least once. Impact refers to the degree of effectiveness an ad has on the target audience. Exposure refers to simply being exposed to the ad, without any indication of how many times. Engagement refers to the level of active involvement and interaction with the ad.

The Number of Times an Average Person in the Target