All of the following are major steps in advertising media selection EXCEPT ________.
A) deciding on reach, frequency, and impact
B) choosing among major media types
C) selecting specific media vehicles
D) deciding on format elements
E) choosing media timing

Question

Quizplus · Accepted Answer

Deciding on format elements is not a major step in advertising media selection. The major steps include deciding on reach, frequency, and impact, choosing among major media types, selecting specific media vehicles, and choosing media timing.

All of the Following Are Major Steps in Advertising Media