Of the following,which is most difficult for advertisers to measure?
A) reach
B) frequency
C) click-through rates
D) media engagement
E) media impact
Correct Answer:
Verified
Q48: All of the following are major steps
Q49: The advertiser must decide on the _,or
Q50: Digital satellite systems are one type of
Q51: Star TV and Cosmopolitan are both examples
Q52: Audience quality,audience engagement,and editorial quality are all
Q54: _ is a measure of the percentage
Q55: _ means scheduling ads evenly within a
Q57: The advertiser must choose media that will
Q58: The Internet,direct mail,magazines,and radio all offer advertisers
Q87: You are looking to advertise your new
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