Audience quality,audience engagement,and editorial quality are all considerations when a media planner ________.
A) decides on media timing
B) selects an execution style
C) selects a media vehicle
D) evaluates return on investment
E) measures the communication effects of an advertisement

Question

Quizplus · Accepted Answer

Audience quality, audience engagement, and editorial quality are all factors that influence the selection of a media vehicle. Media planners need to identify the media vehicles that have the right audience demographics, engagement, and editorial quality to ensure the highest effectiveness of their advertising campaigns. Timing, execution style, ROI evaluation, and communication effects are important considerations for media planning, but they are not directly related to the selection of a media vehicle.

Audience Quality,audience Engagement,and Editorial Quality Are All Considerations When a Media