________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

Question

Quizplus · Accepted Answer

Reach is the measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time. Qualitative value, format, and premium are not related to measuring the exposure of an ad campaign. Frequency refers to the number of times the audience is exposed to the ad campaign, which is different from reach.

________ Is a Measure of the Percentage of People in the Target