In its advertisements,Timex promotes its affordable and sturdy watches.Fossil emphasizes style and fashion in its advertisements,and Rolex stresses luxury and status.These are all examples of ________ appeals.
A) rational
B) emotional
C) believable
D) entertainment
E) distinctive
Correct Answer:
Verified
Q65: One way to measure the _ effects
Q66: _ directly or _ compares one brand
Q67: Logos,uniforms,brochures,and company trucks are all examples of
Q68: _ use several tools,including the news,speeches,corporate identity
Q69: Most international advertisers develop global advertising _
Q71: Apex detergent is relatively undifferentiated from two
Q72: Lobbying,or building and maintaining relations with legislators
Q74: When non-profit organizations need financial or volunteer
Q75: _ becomes more important as competition _.
A)
Q155: News conferences, press tours, and grand openings
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