One way to measure the ________ effects of advertising is to ________ past sales and past advertising expenditures.
A) communication; average
B) promotion; analyze
C) communication; identify
D) sales; compare
E) sales; combine

Question

Quizplus · Accepted Answer

The question is mentioning the measurement of the effects of advertising, which are related to sales. Thus, the best choice is D, which involves measuring the sales and comparing them to the advertising expenses. Options A and C are incorrect because they both mention communication, which is a broader concept, and not specifically related to measuring the effects of advertising. Option B mentions promotion, which is also broader than just advertising. Option E mentions combining sales, which is unclear and not related to the question.

One Way to Measure the ________ Effects of Advertising Is