All of the following are benefits of standardized global advertising EXCEPT ________.
A) lower advertising costs
B) greater global advertising coordination
C) higher appeal to varying demographics
D) more consistent worldwide image
E) greater consistency among international product Web sites

Question

Quizplus · Accepted Answer

Standardized global advertising may not necessarily have a higher appeal to varying demographics because different cultures may have different values and preferences. Therefore, localized advertising may be more effective in appealing to specific demographic groups within different cultures.

All of the Following Are Benefits of Standardized Global Advertising